“If you want to build your profits you have to build your culture.” -Jeffrey Deckman
One of the most powerful generators of profits in any organization is its culture. Culture affects every aspect of the organization and its operations because culture affects the performance of every person in the organization.
A healthy culture energizes people which drives productivity and profits up.
A toxic culture deflates people which drives productivity and profits down.
Organizations that purposefully craft and develop their culture experience a 14% turnover rate, whereas organizations that ignore their culture experience a 48% turnover rate, which can cost up to 2.5x of every departing person’s salary. As a result, ignoring your company’s culture can lead to a 33% decrease in operating income and an 11% decrease in earnings growth.
The average organization allows its culture to be created organically. As a result, only 3 out of every 10 employees actively engaged in their work with the other 7 either not engaged or actively disengaged. This lack of engagement is costing American businesses $500Billion in profits every year.
However, companies that purposefully build world-class cultures can see as many as 7 out of 10 employees become actively engaged with no actively disengaged employees on staff. The impact of a strong positive culture can enhance employee engagement by 50%, resulting in up to a 19% increase in operating income, and a 28% increase in earnings growth.
Jim Clifton the CEO of the Gallup Organization identifies the 3 steps that are essential to building a high-performance culture and I am adding a critical 4th step. They are:
1. Commit at the highest levels in the organization to transforming from old command-and-control to one of high development and ongoing coaching conversations.
2. Dive In – you can afford to make mistakes because the old way is already costly and doesn’t work anyway
3. Switch from a culture of employee satisfaction to one of employee coaching and development.
4. Don’t try to do this on your own. Few, if any, in management have been highly trained in how to build and maintain healthy cultures. Let me help you and I will teach you everything you need to know as we go.
The 4 Step Culture Builder Process
1. Assess your current culture. Get your benchmark.
2. Define and align upon the tribal culture the entire organization wants - not just management’s vision.
3. Clearly define and articulate the details of the 3 components that will shape and sustain the fabric of your culture
- Values – The obtainable vision that inspires the best behavior
- Principles – The behaviors that manifest the vision
- “Criminal Offenses” – The behaviors that are unacceptable from anyone
4. Create your “Constitution”.
- Document it
- Sign it
- Post it
- Live it.
Contact me for more information on how the Culture Builder can help you maximize your productivity, profitability, and morale while transforming the relationships between those in the front offices and those on the front lines for the benefit of the entire organization.
Ask me how to apply for a 50% matching training grant to assist in the funding for this program from the Incumbent Worker Training Program from the state of Rhode Island.
“Never before has leading with Authenticity, Integrity, and Respect been more important to our companies, our communities, and our culture”
- Jeff Deckman
“As the CEO of a small business, I realized the importance of getting of early stage management counseling and leadership development if I wanted to grow. Jeffrey’s professionalism, strategic thinking and experience helped me unleash hidden capabilities already in my company and help me accelerate our growth.”
You cannot find anyone better person to help you than Jeff Deckman. His practical business advice and leadership development skills are outstanding. Over many years, Jeff is the only adviser that I have felt comfortable recommending.
Jeff is a natural facilitator and transformational leadership coach. With his insightfulness, guidance and encouragement, he was able to build a rapport with me that quickly turned into a trusted relationship. He taught me how to manage a difficult situation and led me to work toward a common goal, where we achieved a successful outcome for all. I admire Jeff and highly recommend him as a coach and mentor.”
Having worked with Jeff on projects for over 10 years there are two things that are critical to know. First, ANYTIME I have a vital business issue that requires I resolve complex or competing dynamics amongst key individuals or teams, I immediately call Jeff! Second, and I state this from many practical experiences working side-by-side, Jeff will ensure your people work more effectively together, achieving outcomes that they may not have thought were possible while also being mindful of C-Suite necessities – such as the impact on your bottom line.
I have worked with Jeff for over 20 years. He is one of the best strategic thinkers I have ever known. His ability to pinpoint the core issues, work viable and robust solutions around them and communicate effectively to all the stakeholders is invaluable to leaders challenged to succeed in today’s high stakes environments.
I have worked with Jeff on many occasions – and have always been impressed by his ability to quickly understand people. I have witnessed him use this skill, combined with his keen talent for organizational design and strategic thinking, to not only transform organizations but the people in them to maximize performance, morale and profits.